Implementation of Corporate Social Responsibility (CSR) Program in Empowering Communities Around the Medan Industrial Area (KIM) Mabar

Nirwana Nirwana; Tunggul Sihombing; Sri Alem Br Sembiring

doi:10.55927/jsih.v4i3.531

Authors

Nirwana Nirwana Universitas Sumatera Utara
Tunggul Sihombing Universitas Sumatera Utara
Sri Alem Br Sembiring Universitas Sumatera Utara

DOI:

https://doi.org/10.55927/jsih.v4i3.531

Keywords:

Implementation, Corporate Social Responsibility (CSR), Empowering Communities

Abstract

This study aims to analyze the implementation of the Corporate Social Responsibility (CSR) program in empowering the community around the Medan Industrial Estate (KIM) Mabar through a qualitative descriptive approach. Data collection was conducted using in-depth interviews, participant observation, and documentation to obtain a comprehensive picture of the implementation of the CSR program in the area. Data validity was ensured through data triangulation, which combines the three data collection techniques to provide a holistic and accurate perspective. The results of the study indicate that the implementation of the CSR program has had a significant positive impact on local community empowerment, including improving community skills and economic capacity, developing social infrastructure, and strengthening community institutions around the industrial area. Key findings indicate that the CSR program serves not only as an instrument of corporate social responsibility but also as a catalyst for sustainable development that creates positive synergies between the industrial sector and the local community. However, this study also identified several challenges in program implementation, such as coordination between stakeholders and long-term program sustainability, which require further attention to optimize the impact of community empowerment.

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