Application of the Marketing Mix Concept to Improve the Marketing Performance of MSMEs

I Geda Marendra; I Made Aryata; Irmawan Afghani

doi:10.55927/jpp.v4i4.638

Authors

I Geda Marendra Universitas Pamulang
I Made Aryata Universitas Pamulang
Irmawan Afghani Universitas Pamulang

DOI:

https://doi.org/10.55927/jpp.v4i4.638

Keywords:

Marketing, Marketing Mix, MSMEs

Abstract

The purpose of the Community Service Program that has been carried out is to educate participants about the benefits of the Marketing Mix, which includes Product, Price, Place, and Promotion, in improving the marketing performance of MSMEs. The implementation of the PKM included providing material related to the role of MSMEs in the national economy, the obstacles faced by MSME players, and the theory and implementation of the Marketing Mix for several products that are widely known by the public.

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