Branding and Marketing Strategy Training for Sheep Breeders Group in Banyulegi Village, Mojokerto Regency

Abstract

The Banyulegi Village sheep farmer group has significant potential for developing its sheep farming business. Lack of knowledge about branding and product identity management, coupled with conventional marketing methods, has limited market reach and suboptimal product sales value. The Community Service Program (PKM) team conducted a training program focused on product branding and digital marketing strategies for the farmer group. The material provided included an introduction to branding, logos, and product imagery, as well as marketing strategies through digital platforms. Results showed that 81% of participants strongly agreed and 19% agreed that the training was beneficial. Furthermore, 88% of participants stated that their knowledge of online business significantly increased. Overall, the training ran smoothly and achieved its primary objective of improving farmers' understanding and skills in branding and marketing strategies.