Implicative Intuitive Learning Media for Students Based on Broojek Business Concept
DOI:
https://doi.org/10.55927/jpp.v4i1.102Keywords:
Intuitive Learning, Student Entrepreneurship, Student Intuition DevelopmentAbstract
The intuitive learning media development program based on the business concept “Broojek” aims to increase students' practical understanding in facing the challenges of the digital economy through direct experience in community service. An intuitive approach, students not only gain theory but also field experience that hones critical thinking skills, business intuition, and analytical abilities. The results of this program show that an intuitive and practical approach can improve students' readiness to face real economic challenges and has the potential to become a sustainable learning model in higher education in economics and business.
References
Alindra, D. A., Rangkuti, D. A., Mesrawati, M., Siregar, R. S., Batubara, M., & Hanim, S. (2024). Pemberdayaan Mahasiswa Pada Uji Coba Produk Acne Care Tanpa Reapply Dalam Menumbuhkan Kemandirian Wirausaha. Jurnal Pengabdian Kepada Masyarakat Nusantara, 5(1), 614–620. https://doi.org/10.55338/jpkmn.v5i1.2693
Farida Esmianti, Lydia Febrina, Wenny Indah Purnama Eka Sari. Politeknik Kesehatan Kementerian Kesehatan Bengkulu (2024). Pemberdayaan Kewirausahaan Alumni Dan Mahasiswa Melalui Pengembangan Pelayanan Kebidanan Pada Prenatal Yoga. In Rambideun: Jurnal Pengabdian Kepada Masyarakat: Vol. Vol. 7 (Issue No. 1, pp. 73–81).
Kinanti, R. A., Indiharwati, A., Hakam, A., Marhadyta, A. V., & Warti’ah, W. (2024). Enhancing digital marketing of MSMEs through comprehensive photography training in Hendrosari Village, Gresik. Abdimas Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 9(3), 739–752.
Leni Saleh, Milawati Saranani, Ulyasniati, Milyan, (2023). Pemberdayaan Mahasiswa Melalui Praktek Minuman Aneka Buah Dalam Meningkatkan Minat Wirausaha Mahasiswa Agribisnis/Student Empowerment Through The Practice Of Various Fruit Drinks In Increasing Entrepreneurship Interest Agribusiness Students.. In Bersama: Jurnal Pengabdian Kepada Masyarakat (Vol. 1, Issue 1, p. 42).
Liestan, L. C., Santony, L., Harriyanto, R., Putra, S. D., & Manajemen, STIE Ciputra Makassar. (2024). Minat Mahasiswa Dalam Berwirausaha. Jurnal Pengabdian Dan Kewirausahaan, 2–2, 129–137. http://journal.ubm.ac.id/
Pramesti, N. a. S. A., Kesumadewi, N. D., Oktavia, N. Z., & Fitriana, N. N. (2024). Peran Kewirausahaan Dalam Memajukan Perekonomian Bangsa. CEMERLANG Jurnal Manajemen Dan Ekonomi Bisnis, 4(2), 100–110. https://doi.org/10.55606/cemerlang.v4i2.2638
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Samas Adimisa Mishbah Habibie, Ardhi Islamudin, Ellyzabeth Putri Vizandra, Ni Putu Rekha Puspita
This work is licensed under a Creative Commons Attribution 4.0 International License.
