The Influence of Accesibility, Personal Recognition, and Problem Solving on Revisit Intention of OYO Hotels in Medan City

Adinda Nadira Larasati; Paham Ginting; Syafrizal Helmi Situmorang

doi:10.55927/fjmr.v4i2.89

Authors

Adinda Nadira Larasati Universitas Sumatera Utara
Paham Ginting Universitas Sumatera Utara
Syafrizal Helmi Situmorang Universitas Sumatera Utara

DOI:

https://doi.org/10.55927/fjmr.v4i2.89

Keywords:

Accessibility, Personal Recognition, Problem Solving, Revisit Intention

Abstract

The purpose of this study: The Influence of Accessibility, Personal Recognition, and Problem Solving on Revisit Intention of OYO Hotels in Medan City. This type of research is associative causality research with a quantitative approach. Associative causality research aims to analyze the causal relationship between two or more variables. The quantitative approach was chosen because this study is based on numerical calculations and statistical analysis. Quantitative data were collected through a survey with a questionnaire. The population in this study were all OYO rooms hotel customers located in 21 sub-districts in Medan City. The results of the Accessibility study proved to have a positive and significant effect on the revisit intention of OYO Hotel customers in Medan City. This shows that ease of access and availability of OYO Hotel services have a significant impact on encouraging customers to return to stay. Personal recognition has a positive and significant effect on revisit intention. This emphasizes the importance of OYO Hotels in recognizing and appreciating their customers, which in turn increases the likelihood of repeat visits. Problem solving has a positive and significant effect on revisit intention. OYO Hotel's ability to effectively handle and resolve customer issues contributes to customers' desire to return.

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