Analysis of Digital Marketing to the Use Digital Payment in QRIS Mobile Banking

Rusdi Hidayat Nugroho; Indah Respati Kusumasari

doi:10.55927/fjmr.v4i2.85

Authors

Rusdi Hidayat Nugroho Universitas Pembangunan Nasional "Veteran" Jawa Timur
Indah Respati Kusumasari Universitas Pembangunan Nasional "Veteran" Jawa Timur

DOI:

https://doi.org/10.55927/fjmr.v4i2.85

Keywords:

Digital Marketing, Digital Payment, QRIS, Mobile Banking

Abstract

This research is related to digital marketing and digital payments which are widely used in the business world today. The aim of this research is to determine the influence of digital marketing on the use of digital payment QRIS mobile banking. With several indicators from the independent variable, namely digital marketing and the dependent variable, namely digital payment. The research method used is the Quantitative method. The survey was carried out using a questionnaire distributed online to ask about digital marketing and digital payments to respondents consisting of workers, students and students in Surabaya. Based on research that has been carried out through several stages, such as data collection to data analysis regarding influence digital marketing regarding the use of digital payment QRIS mobile banking, it can be concluded that the results of the test analysis show that variables digital marketing (X) influences the use of digital payment (Y) QRIS mobile banking.

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