The Use of Soft Systems Methodology (SSM) In Evaluating the Cross-Regional Tourism Management of Coban Sewu (Tumpak Sewu), East Java: Problems and Solutions

Authors

  • Purwoto Purwoto Universitas Merdeka Malang
  • Agus Sholahuddin Universitas Merdeka Malang
  • Praptining Sukowati Universitas Merdeka Malang

DOI:

https://doi.org/10.55927/fjmr.v4i12.621

Keywords:

Soft Systems Methodology (SSM), Coban Sewu, Tourism Governance, Dual Management, Cross-Region

Abstract

Coban Sewu is a prime destination located between Malang and Lumajang Regencies, but it still faces various cross-regional governance issues such as ticket dualism, differing service standards, and conflicts of interest between Village-Owned Enterprises (BUMDes) and the community. This study uses Soft Systems Methodology (SSM) to identify the problem structure and formulate a more integrated management model. Through in-depth interviews, observations, and document analysis, this study constructs a rich picture, CATWOE, and a conceptual model, comparing them with real-world conditions. Key findings indicate that the root of the problem lies in the absence of a formal coordination mechanism, weak communication between actors, and inconsistent policy orientations. This study proposes a solution model in the form of an integrated ticket system, the establishment of a joint management board, and the harmonization of cross-regional regulations. These results confirm that SSM is effective in developing policy recommendations for managing complex tourism destinations.

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Published

2025-12-28