E-WOM Factors on Gen Z Purchase Intention for Skintific Products on E-Commerce Using the Information Adoption Model Extension: A Conceptual Framework

Avifah Avifah; Arry Widodo; Nurafni Rubiyanti

doi:10.55927/fjmr.v4i12.617

Authors

Avifah Avifah Telkom University
Arry Widodo Telkom University
Nurafni Rubiyanti Telkom University

DOI:

https://doi.org/10.55927/fjmr.v4i12.617

Keywords:

E-WOM, Information Acceptance Model, Generation Z, Purchase Intention, E-Commerce

Abstract

The swift expansion of e-commerce in Indonesia is predominantly propelled by Generation Z, who are engaged online consumers of beauty items, particularly via the Shopee platform. This conceptual paper aims to develop a model that elucidates the eWOM attributes and Generation Z consumer behaviour on the purchase intention of Skintific products within e-commerce platforms. This study employs the Information Acceptance Model, which synthesises the Information Adoption Model and Theory of Reasoned Action to emphasise six principal constructs: information quality, information credibility, needs of information, information usefulness, information adoption, and purchasing intention. This study was subsequently evaluated using a quantitative survey employing a PLS-SEM methodology focused on Skintific consumers, namely Gen Z e-commerce users.

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