Formulation of Development Strategy and Business Model for the Geosis.Id Platform at PT Karya Berdiri Bersama

Davy Lydia; Akhmad Yunani; Agus Maolana Hidayat

doi:10.55927/fjmr.v4i11.591

Authors

Davy Lydia Telkom University
Akhmad Yunani Telkom University
Agus Maolana Hidayat Telkom University

DOI:

https://doi.org/10.55927/fjmr.v4i11.591

Keywords:

Digital Transformation, Digital Platform, Business Model, Development Strategy, Location Intelligence

Abstract

This research aims to formulate a responsive development strategy and business model for GeoSIS.id, a Location Intelligence-based digital platform managed by PT Karya Berdiri Bersama. GeoSIS.id is developed to support data-driven spatial decision-making across various sectors such as government, logistics, and retail. Currently, the platform is in the early stages of development with a project-based business model that is deemed unsustainable and difficult to scale. Therefore, a transformation to a more modular, flexible, and sustainable digital business model is required. This study uses a qualitative approach with a case study method. Data is collected through in-depth interviews, observations, and document studies. The analysis utilizes strategic tools such as SWOT, PESTEL, Porter’s Five Forces, and Business Model Canvas (BMC) to formulate a development strategy that aligns with the dynamics of the digital industry. The resulting strategy is then mapped into a new business model structure. The findings indicate that GeoSIS.id has significant potential to grow as a nationally scalable spatial digital platform, especially if supported by enhanced value propositions, strategic partnerships, and diversified distribution and revenue channels. The development strategy focuses on strengthening internal technology, user experience, and the establishment of a subscription-based business model that is responsive to market changes and needs.

References

APJII. (2024). Laporan Survei Penetrasi & Perilaku Pengguna Internet Indonesia 2024. Asosiasi Penyelenggara Jasa Internet Indonesia.

Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.

Batty, M. (2018). Inventing Future Cities. MIT Press.

Burrell, G., & Morgan, G. (1979). Sociological Paradigms and Organisational Analysis. Heinemann.

Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (4th ed.). Sage Publications.

Crotty, M. (1998). The Foundations of Social Research: Meaning and Perspective in the Research Process. Sage Publications.

David, F. R., David, F. R., & David, M. E. (2016). Strategic Management: Concepts and Cases (15th ed.). Pearson.

DinarGeo. (2023). Mapping Readiness of Spatial Data Integration in Indonesia. DinarGeo Research Institute.

Ezer, M. (2020). Business Model Evaluation of Bike-Sharing Application Using BMC and SWOT. International Journal of Digital Business, 5(2), 77–90.

Gillespie, A. (2011). Foundations of Economics. Oxford University Press.

Gürel, E., & Tat, M. (2017). SWOT analysis: A theoretical review. The Journal of International Social Research, 10(51), 994–1006.

Hutapea, B., & Putro, H. (2025). Digital Transformation Strategy in Air Navigation Services. Journal of Technology and Society, 6(1), 14–29.

Indrawati. (2015). Metode Penelitian Kualitatif untuk Manajemen. PT Refika Aditama.

Johnson, G., Scholes, K., & Whittington, R. (2008). Exploring Corporate Strategy (8th ed.). Pearson.

Li, X., & Liu, S. (2021). Digital platform strategies in emerging markets. Journal of Business Research, 124, 456–468.

Miller, H. J., & Goodchild, M. F. (2015). Data-driven geography. GeoJournal, 80(4), 449–461.

MindOnMap. (2023). Strategic Environment Visualization Toolkit. https://www.mindonmap.com

Morrison, J. (2006). The International Business Environment: Global and Local Marketplaces in a Changing World. Palgrave Macmillan.

Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. Wiley.

Parker, G., Van Alstyne, M., & Choudary, S. P. (2016). Platform Revolution. W.W. Norton.

Perera, F. (2017). The role of macro-environmental analysis in strategic management. International Journal of Business and Social Science, 8(12), 55–65.

Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.

Schwandt, T. A. (1994). Constructivist, interpretivist approaches to human inquiry. In Denzin & Lincoln (Eds.), Handbook of Qualitative Research (pp. 118–137). Sage.

Subramanian, H., & Jha, S. (2020). Digital platform strategy in developing economies. Information Systems Journal, 30(4), 635–661.

Sugiyono. (2018). Metode Penelitian Kualitatif, Kuantitatif, dan R&D. Alfabeta.

Teece, D. J. (2010). Business models, business strategy and innovation. Long Range Planning, 43(2–3), 172–194.

Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533.

Weihrich, H. (1982). The TOWS matrix—A tool for situational analysis. Long Range Planning, 15(2), 54–66.

Yin, R. K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). Sage.

Yüksel, İ. (2012). Developing a multi-criteria decision making model for PESTEL analysis. International Journal of Business and Management, 7(24), 52–66.

Yunani, A., & Azis, A. (2022). Application of Business Model Canvas in Digital Business Innovation. Journal of Strategic Business, 9(2), 112–126.