Factors Influencing Gen Z’s Interest in Investing in Companies that Adopt Blockchain Technology

Mustafa Santiadji; Sani Ahmad; Kartini Kartini; Sri Sundari

doi:10.55927/fjmr.v4i12.573

Authors

Mustafa Santiadji Haluoleo University
Sani Ahmad Harapan University
Kartini Kartini Hasanuddin University
Sri Sundari Hasanuddin University

DOI:

https://doi.org/10.55927/fjmr.v4i12.573

Keywords:

Generation Z, Investment Intention, Blockchain, Fintech Adoption

Abstract

This research examines the use of investment intention among Indonesia’s Generation Z in regard to blockchain technology, applying the Unified Theory of Acceptance and Use of Technology (UTAUT), Theory of Planned Behavior (TPB), and behavioral finance concepts. A purposive sample of 155 respondents from X Company, Aged 18-26, were selected, reflecting a broad range of investment experience among Gen Z. Primary data was gathered through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that social influence does not have an effect, however, investment intention is influenced significantly by financial literacy, perceived value, perceived security, and performance expectancy. It can be concluded that social pressure was not a determinant of investment behavior, rather, individual cognitive reasoning and technology trust were driving factors, which fintech and financial educators should consider.

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