Illustration as Visual Narrative in Artisan Brand Book by Handoko Hendroyono: Quality Study Artistic

Muhammad Bayu Pratomo; Moh. Isa Pramana Koesoemadinata

doi:10.55927/fjmr.v4i7.326

Authors

Muhammad Bayu Pratomo Telkom University
Moh. Isa Pramana Koesoemadinata Telkom University

DOI:

https://doi.org/10.55927/fjmr.v4i7.326

Keywords:

Illustration, Non-Fiction Book, Handoko Hendroyono

Abstract

This research analyzes the visual quality and communicative value of illustrations in Artisan Brand, a book by Handoko Hendroyono. The study focuses on two aspects: (1) the artistic quality of the illustrations' visual form, and (2) the effectiveness of message delivery through these visuals. Using Edmund Burke Feldman's art criticism approach, the research involves description, formal analysis, and interpretation. Six representative illustrations were selected based on visual quality and relevance to the narrative. The results show that the illustrations exhibit a contemporary minimalist style with strong, neutral colors, bold compositions, and meaningful design choices. The visuals effectively convey each brand's identity and align with the spirit of creative entrepreneurship. The illustrations not only enhance the narrative but also communicate philosophical messages about branding, portraying it as both an artistic and expressive process.

References

Cedrik Putra Kalmansur, B., Susanti, E., Yonatia Faculty of Fine Arts and Design, J., & Kristen Maranatha, U. (2023). Interactive Story Book as a Medium for Children's Fine Motor Skills. 09 (03). https://doi.org/10.37905/aksara.9.3.1719-1734.2023

Citra, K., & Mursito, R. Y. (2025). This work is licensed under Creative Commons Attribution-ShareAlike 4.0 International Indonesian Journal of Photography and Visual Studies Volume 1, No.1 (2025) xxx-xxx P-ISSN xxxx-xxxx E-ISSN xxxx-xxxx ANALISIS FOTO “THE JAPAN GLIMPSE” KARYA ANIN ASTITI. https://jurnal.isi-ska.ac.id/index.php/KalaCitra

Dwiyanthi, N., & Amir, A. (n.d.). KUALITAS ARTISTIK SENI ILUSTRASI KARYA LALA BOHANG PADA BUKU PUISI “THE BOOK OF FORBIDDEN FEELINGS.” 4.

Feldman, E. B., & Woods, D. (1981). Art Criticism and Reading. Journal of Aesthetic Education, 15 (4), 75. https://doi.org/10.2307/3332547

Fitri Amellya, A., & Aryanto, H. (2021). SDN MEDAENG 2 SIDOARJO. Barik Journal, 2 (3), 60–72. https://ejournal.unesa.ac.id/index.php/JDKV/

Handoko Hendroyono. (2021). Artisan Brand. Librarianship Popular Gramedia.

Laura, M.; & Luzar, C. (2011). COLOR EFFECTS IN THE WORLD OF DESIGN AND ADVERTISING (Vol. 2, Issue 2).

Lingga Agung. (2017). Aesthetics: Introduction, History and Concept. PT. Kanisius.

Nugroho, A., Desi Florina, I., Edy, S., & Communication, Science. (2024). Exploring Visual and Narrative Strategies of @tokomerah in Building Brand Identity on Instagram. In Journal of Education Research (Vol. 5, Issue 3).

Setiawan, E., Syaripudin, U., & Gerhana, YA (2016). Implementation Augmented Reality Technology in the Ablution Guide Book Based on Android Mobile. Online Journal of Informatics, 1 (1), 28. https://doi.org/10.15575/join.v1i1.8

Sindhuphak, A. (2008). FROM DELINE TO DIGITAL DRAWING AND EVERYTHING IN BETWEEN: EXPANDING DESIGN EMOTIONAL CONTENT.

Sugiyono. (2015). Research Methods Combination (Mix Methods). Alphabet.

Sutopo, HB (2002). Methodology Study Qualitative. UNS Press.

Velly, DE, & Susanti, E. (2024). Analysis of Tetralogy Novel Cover Design Ilana Tan's Four Seasons with Feldman's Art Criticism Theory (Vol. 6, Issue 1). https://journal.universitasbumigora.ac.id/index.php/sasak/index177

Zakaria, MM, & Janan, D. (2022). Use of Textbooks and Admissions Illustration in teachers and students: Approach Qualitative and quantitative. Journal of Research, Policy & Practice of Teachers & Teacher Education, 12 (1), 80–98. https://doi.org/10.37134/jrpptte.vol12.1.6.2022