Operational Transformation and Innovation-Based Competitiveness Enhancement Strategy in the Creative Patchwork Industry: A Descriptive Qualitative Study

Ita Prihatining Wilujeng; Titis Shinta Dhewi; Mohammad Hari; Arti Putri Septi Rahayu; Shafa’ Annisa Puspasari

doi:10.55927/fjmr.v4i7.314

Authors

Ita Prihatining Wilujeng State University of Malang
Titis Shinta Dhewi State University of Malang
Mohammad Hari State University of Malang
Arti Putri Septi Rahayu State University of Malang
Shafa’ Annisa Puspasari State University of Malang

DOI:

https://doi.org/10.55927/fjmr.v4i7.314

Keywords:

Creative Industry, Operational Transformation, Innovative Strategy

Abstract

The patchwork creative industry shows great potential as a driver of the local economy based on household crafts. This study aims to explore the operational transformation process and innovative strategies implemented to increase competitiveness. With a descriptive qualitative approach, data were collected through interviews. The results of the study indicate that operational transformation has begun by adopting a more modern work pattern, although there are still limitations in digital literacy among business actors. This study recommends the importance of comprehensive digital training, especially in the use of e-commerce and managing social media as a promotional medium. This innovation-based transformation can be a foundation for the village creative industry to grow sustainably and compete in a wider market.

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