Employability of Marketing Management Alumni from Gordon College: A Tracer Study of 2019 to 2023
DOI:
https://doi.org/10.55927/ajabm.v4i4.626Keywords:
Tracer Study, Employability, Alumni, Marketing Management, Gordon CollegeAbstract
This quantitative descriptive tracer study evaluates the employability of Bachelor of Science in Business Administration major in Marketing Management graduates from Gordon College, Olongapo City, focusing on those who completed their studies between academic years 2019 and 2023. The study looks into their current employment status, the relevance of their jobs to their degree, the length of time it took them to find employment, the competencies and values they gained from the program, their level of career satisfaction, and the reasons behind their job-related decisions. The research gathered data from 114 alumni participated in the study through an online survey using purposive sampling. The findings of this study will help improve the academic program, align it more closely with industry needs, and guide future graduates in their career paths.
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