Social Media Management of Instagram @Poldajogja by Public Relations of the Regional Police Special Region of Yogyakarta in Improving Image

Daffa Adimas Hardyputra; Kristina Andryani; Nur Siva

doi:10.55927/ajabm.v4i1.6

Authors

Daffa Adimas Hardyputra Universitas Mercu Buana Yogyakarta
Kristina Andryani Universitas Mercu Buana Yogyakarta
Nur Siva Universitas Mercu Buana Yogyakarta

DOI:

https://doi.org/10.55927/ajabm.v4i1.6

Keywords:

Public Relations, Instagram, Working Principles, Yogyakarta Special Region Police, Image

Abstract

This research aiming to find out how Social Media Management, especially Instagram, uses the Social Media Working Principles of Regina Luttrell's The Circular Model Of SoMe Theory conducted by the Yogyakarta Special Region Police. The method used is descriptive qualitative. Data collection techniques include observations, interviews and documentation studies. The results of the research show that the working principles of Social Media The Circular Model Of SoMe Theory applied by the Public Relations of the Yogyakarta Special Region Police consist of (1) Share which is done by disseminating information via Instagram Social Media maximally and openly to the public, such as the existence of interesting content and also the actual news provided, (2) Optimize is done by maximizing the existing features of Instagram social media and also maximizing the provisions of information to the public, (3) Manage is done by managing the performance of information dissemination to the public such as monitoring from the Yogyakarta Special Region Police so that information management is more actual and fast, (4) Engage is done by involving the community of various groups and also all aspects that can be involved properly.

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