Public Relations Management in Realizing Primary Service to the Community in the Population and Sleman District Civil Registration

Abstract

In this research a problem arises, namely how Public Relations Management is in Realizing Excellent Service to the Community at the Sleman Regency Population and Civil Registration Service. This type of research is descriptive qualitative with data collection techniques of observation, interviews and documentation. The subjects of this research are the Secretariat Division of the Service Cooperation and Innovation section and the PIAK Division. This research uses the public relations management process theory according to Cutlip, Center, and Broom. This theory explains the public relations management process starting from determining problems, planning and programming, acting and communicating, and conducting evaluations. From the process of determining the problem, dukcapil public relations found that people felt that processing population documents was complicated, took a long time, and there were people who did not report their population registration. In planning and programming, PR holds internal coordination meetings with structural officials.