Influence of Perceived Quality, Sustainable Material, and Safety on Purchase Intention of Recycled PET (rPET) Bottled Water: The Moderating Role of Green Scepticism

Muhammad Avarel Zidan; Andyan Pradipta Utama

doi:10.55927/ajabm.v4i3.450

Authors

Muhammad Avarel Zidan Mercu Buana University
Andyan Pradipta Utama Mercu Buana University

DOI:

https://doi.org/10.55927/ajabm.v4i3.450

Keywords:

Perceived Quality, Sustainable Material, Safety, Green Scepticism, Purchase Intention

Abstract

This study aims to examine the influence of Perceived Quality, Sustainable Material, and Safety on the Purchase Intention of environmentally friendly bottled water packaged with recycled PET (rPET), with Green Scepticism as a moderating variable. Data were collected through a consumer survey and analysed using Structural Equation Modelling–Partial Least Squares (SEM–PLS) during July 2025. The results indicate that Sustainable Material and Safety have significant positive effects on purchase intention, whereas Perceived Quality shows no significant effect. Green Scepticism only moderates the relationship between safety and purchase intention. These findings have practical implications for enhancing sustainability communication and strengthening the credibility of safety labelling to promote the adoption of recycled products.

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