Exploration of Consumer Behavior Patterns in Marine Tourism in Tlocor Sidoarjo

Satrio Ifandrijanto Putra Jaya; Dyan Evita Santi; Suhadianto Suhadianto

doi:10.55927/fjmr.v4i10.525

Authors

Satrio Ifandrijanto Putra Jaya University 17 Agustus 1945 Surabaya
Dyan Evita Santi Universitas 17 Agustus 1945 Surabaya
Suhadianto Suhadianto Universitas 17 Agustus 1945 Surabaya

DOI:

https://doi.org/10.55927/fjmr.v4i10.525

Keywords:

Consumer Behavior, Loyalty, Marine Tourism, Satisfaction

Abstract

Marine tourism has great potential as a pillar of the creative economy and community welfare; however, its sustainability depends on consumer behavior. This study is important because the marine tourism destination of Tlocor, Sidoarjo, has experienced a decline in visits after the pandemic despite the unique appeal of Lusi Island. This research employed a descriptive design with a qualitative approach using semi-structured interviews and observations with six tourists. The findings indicate that tourist motivation is mainly driven by the need for family togetherness and curiosity about natural phenomena. However, negative perceptions regarding cleanliness, limited facilities, and a lack of activity variety reduce satisfaction and loyalty. This study emphasizes that a holistic experience—covering physical, social, emotional, and aesthetic aspects—is crucial in shaping satisfaction and revisit intention. The findings highlight the importance of consumer-oriented tourism development strategies to ensure the sustainability of marine destinations.

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