Exploring Instagram Content Strategy in STalk Investment Education by @sucorsekuritas

Felicia Caroline; Christina Christina

doi:10.55927/fjmr.v4i10.478

Authors

Felicia Caroline Bunda Mulia University
Christina Christina Bunda Mulia University

DOI:

https://doi.org/10.55927/fjmr.v4i10.478

Keywords:

Content Writing, Financial Education, Instagram, Investment Literacy, Public Relations

Abstract

This study explores the content writing strategy of STalk by @sucorsekuritas in promoting financial literacy through Instagram. It focuses on structured content planning comprising ideation, production, distribution, and evaluation based on public relations principles. Using a qualitative descriptive method, data were collected through in-depth interviews, participant observation, and literature review conducted between January 15 and May 15, 2025. The findings reveal that persuasive captions, interactive visuals, and Instagram features such as Reels and Stories significantly enhance audience engagement and trust. Strategic content creation enables the translation of complex financial concepts into accessible and relatable formats for social media users. This study contributes to communication research by demonstrating how digital public relations strategies can strengthen institutional credibility and advance youth-oriented financial education initiatives.

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